Assistant Information Minister for Tourism, Lynne George-Cassell has underscored the need to invest in Liberia’s tourism industry because it has enormous potential.

Speaking at the end of a two-day Culture and Tourism workshop at the Ministry of Information Wednesday, Minister Cassell believes that tourism drives the economy of the nation.

According to the Liberia News Agency, (LINA) the workshop brought together tourist guides at the ministry, students of airline schools, operators and proprietors of hotels and entertainment centers.  

She said the Tourism Bureau is planning a major tour to identify potential tourism sites across the country.

She said a draft policy has already been prepared in collaboration with various stakeholders, including the Liberia Maritime Authority, Forestry Development Authority, Environmental Protection Agency, Commerce and Finance Ministries to enhance the tourism sector. 

Participants at the workshop discussed among other topics, Communication Skills for Tour Guides, Potential of Tourism Industry in Liberia and How to Conduct a Tour.

The Director of Tourism, Mr. Ambrose N. Wiagbe said the hallmark of a good tour guide is courtesy, intelligence, knowledge of historical and geographical facts about one’s country.  

Earlier on Tuesday, the Minister of Information, Culture and Tourism, Lewis Brown, said it is about time that both the ministry and movie artists in the country work together to promote the industry.

Mr. Brown challenged heads of the tourism and culture sectors to make use of tourism and cultural centers, including the Providence Island by organizing cultural festivals to generate funds for the improvement of the sector.

The MICAT Boss said this will also encourage Liberian youth to develop interest in their culture, pointing out that it will stop many school-age children from going to beaches, particularly in Monrovia and its environs.

At the same time, veteran Liberian Cultural Artist, Peter Ballah, who is founder of the Flomo Theatre Productions, thanked Deputy Minister for Culture and Tourism Madam Elizabeth Hoff and Minister Brown for the workshop and promised his support to improving the industry.

Mr. Ballah urged fellow artists not to relent in promoting the industry. The workshop brought together over 100 participants.

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